Golden hour, every hour.

Repair. Nourish. Obsess.

Our best-selling Gold Lust Collection combines centuries-old healing oils and extracts with modern, high-performance technology to rejuvenate and reinforce each strand—undoing the damage of time (and style).

Experience the gold standard in haircare with a range of innovative formulas, from our cult-favorite shampoo & conditioner to our nourishing hair oil, dry shampoo and heat-protectant stylers. Featuring our Bio-Restorative Complex of plant collagen, caffeine, biotin and niacinamide, Gold Lust is designed to repair and restore dry, damaged hair to its glossiest, healthiest prime.  

Collection Benefits

  • Repairs existing damage from processing, heat styling and brushing
  • Protects hair from future damage
  • Rejuvenates hair so it appears more youthful and healthy
  • Restores soft, shiny, ageless hair

Discover the Collection

Gold Lust

Dry Heat Protection Spray

Protect your hair from hot tools while repairing it to its softest, healthiest prime. This multi-tasking, dry conditioning spray repairs, nourishes and shields damaged strands up to 232°C. Hair is instantly silky soft with a frizz-free finish.

Gold Lust

Shampoo & Conditioner

The fountain of youth for soft, shiny, ageless hair. Gold Lust Shampoo rejuvenates hair its healthiest prime while balancing the scalp and reinforcing the inner strength of each strand. Ultra-hydrating Gold Lust Conditioner softens and revitalizes, smoothing each cuticle to undo the damage of time—and style.

When using Gold Lust Shampoo & Conditioner:

  • 91% saw an improvement in the appearance of their hair*
  • 82% felt damaged ends were more reinforced and sealed*
  • 74% felt hair was more resilient against future damage*

*Based on a 7-day consumer panel survey of 101 women.

Gold Lust

Transformative Masque

This truly modern remedy penetrates to rebuild each fiber with curative white tea, baobab, jasmine and our bio-restorative complex, improving elasticity and fortifying hair to rediscover its softness, body and inner brilliance. Restore overworked hair to its prime with each dose.

When using Gold Lust Transformative Masque:

  • 94% said hair feels softer and smoother*
  • 91% said hair feels more hydrated and nourished*
  • 86% said the appearance of damaged hair was reversed*
  • 80% said hair texture was dramatically improved*

*Based on a 7-day consumer panel survey of 100 women.

Gold Lust

Nourishing Hair Oil

This luxuriously light oil absorbs instantly to restore hair to its prime. Infused with a rich blend of jasmine, edelweiss flower, lychee, sandalwood, cassis and argan extracts, each protective drop penetrates the hair to deeply condition, strengthen and smooth – imparting intense nourishment and incredible shine. Works wonders on dry, damaged and color-treated hair… liquid gold.

When using Gold Lust Nourishing Hair Oil:

  • Hair is 2x softer and more manageable*
  • Hair is protected from frizz up to 72 hours*
  • Clinically proven to significantly increase shine*

*Based on clinical tests conducted on human hair against a control group.

Imperial Blowout Transformative Styling Crème

Our transformative blowout crème, formulated with skincare technology, creates a full, flawless, iconic Oribe blowout that lasts for days while styling in strength, density, softness and shine. This ultra-nourishing formula smoothes away signs of damage and aging for hair that looks and feels healthier and younger after just one use.

Balm d’Or

Heat Styling Shield

Shield your hair from thermal damage. This superlight styler with heat-activated polymer technology and cassis and sandalwood extracts protects and nourishes fragile strands, sealing in sleekness and radiant shine while you blow-dry, straighten or curl.


Restyling Spray

Prolong your style while protecting your strands. This hydrating spray reactivates yesterday’s products to restyle while nourishing, strengthening and shielding against thermal damage.