Hair Alchemy Heatless Styling Balm Hair Alchemy Heatless Styling Balm
NEW

Hair Alchemy Heatless Styling Balm

Regular Price 53,00 €
 / 
150mL
353,33 € / L (353,33 € / L)
Hair Alchemy Resilience Shampoo Hair Alchemy Resilience Shampoo

Hair Alchemy Resilience Shampoo

Regular Price 59,00 €
 / 
250mL
236,00 € / L (236,00 € / L)
Hair Alchemy Resilience Conditioner Hair Alchemy Resilience Conditioner

Hair Alchemy Resilience Conditioner

Regular Price 64,00 €
 / 
200mL
320,00 € / L (320,00 € / L)
Hair Alchemy Strengthening Masque Hair Alchemy Strengthening Masque
NEW

Hair Alchemy Strengthening Masque

Regular Price 77,00 €
 / 
150mL
513,33 € / L (513,33 € / L)
Hair Alchemy Fortifying Treatment Serum Hair Alchemy Fortifying Treatment Serum
NEW

Hair Alchemy Fortifying Treatment Serum

Regular Price 74,00 €
 / 
175mL
422,86 € / L (422,86 € / L)
Hair Alchemy Discovery Collection Hair Alchemy Discovery Collection
NEW

Hair Alchemy Discovery Collection

Regular Price 44,00 €
Hair Alchemy Collection Hair Alchemy Collection
NEW

Hair Alchemy Collection

Regular Price 127,00 €
Hair Alchemy Liter Set Hair Alchemy Liter Set
NEW

Hair Alchemy Liter Set

Regular Price 319,00 €
Before
After

Collection Benefits

  • Reinforces and strengthens fragile hair
  • Hydrates strands, locks in moisture
  • Forms a scaffold around each hair fiber
  • Prevents breakage and encourages length over time
  • Improves the tensile strength and elasticity of each hair strand
Hair Alchemy Heatless Styling Balm

Hair Alchemy Heatless Styling Balm

"I have found the ONE

I have wavy hair and I have previously had to use 3 or more products to achieve HALF of what this balm does for me. Not only is my hair defined and soft but it takes me barely any effort at all to get it that way. I’m a seasoned hairstylist and I know my way around styling and products and let me tell you… I have found the one product I am irrevocably obsessed with."

- jayjay

Hair Alchemy Fortifying Treatment Serum

Hair Alchemy Fortifying Treatment Serum

"Best hair serum in the market for damaged hair

A little goes a long way for this product and I absolutely love how soft and manageable it makes my hair. The scent is beautiful but not extremely overpowering in my opinion. This is my third bottle, and it says volumes about how much I’ve liked this serum."

- Chan

Hair Alchemy Strengthening Masque

Hair Alchemy Strengthening Masque

"Saved my hair!

I had recently colored my hair and it became very dry and started breaking at the ends. I couldn’t run my hands through my head without little hairs breaking off. After first use, my hair felt very strong and wasn’t snapping. After using for a month twice a week, I no longer experience this between washes and even notice less breakage when washing hair. Overall my hair feels stronger, healthier and less dry."

- halalbeautie

Hair Alchemy Resilience Shampoo

Hair Alchemy Resilience Shampoo

"Customer for Life!

Best shampoo for my hair. In the short month that I’ve been using it I can feel the difference in my hair. It is softer, less hair on my brush, no frizz, amazing feeling."

- Vicky L

Frequently Asked Questions

What makes up the structure of hair?

Hair is made up of three layers, the outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle is made up of overlapping cells, and its main function is to protect the inner layers from damage. Healthy hair typically has a smooth and uniform cuticle layer that imparts shine and helps lock in moisture. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. The health of your cortex is critical to hair strength and depends on the integrity of the cuticle protecting it. Therefore, it is important to strengthen strands at each layer.

What factors cause hair breakage?

Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow. These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care is necessary to keep hair strong and resilient. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place.

What is the Plant-Based Protein in the Curative Blend?

The Plant-Based Protein in the Curative Blend is a vegetable protein derived from potatoes. This ingredient penetrates the hair cortex to build strength from within while forming a protective scaffolding around strands.

How long does it take to see results?

A clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum showed a 3x reduction in hair breakage after just one use.​* In a consumer-panel survey of 106 women using Hair Alchemy Resilience Shampoo, Conditioner, and Fortifying Treatment Serum, 81% felt their hair was more fortified after just one use. After one week, 87% of these panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.

*Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.

How do the formulas work?

Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo Leaf form a protective veil around hair to strengthen and provide slip to reduce friction.

How does the Multi-Action Hyaluronic Acid Complex work?

Our Multi-Action Hyaluronic Acid Complex contains four different types of sodium hyaluronate, a derivative of hyaluronic acid. These four different types of sodium hyaluronate contain different molecular weights. The smaller molecules penetrates the inner structure of strands while larger molecules create a veil on the outer cuticle to lock in moisture.

Do you have to use all of the products together?

For best results, we recommend following a complete Hair Alchemy regimen. The Masque can be used as an intensive weekly treatment for fine to medium hair, or regularly in place of conditioner for especially dry or highly-textured hair. You may layer any additional products into your routine based on your specific hair needs. Will I still see a result if I use the serum alone? You can see results from using the serum alone; however, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.

Can the Hair Alchemy Fortifying Treatment Serum be layered with other products?

Yes, the Hair Alchemy Fortifying Treatment Serum is a targeted strengthening treatment and can be layered with other products based on your hair needs. Think of it like a targeted skincare treatment. For example, in skincare, a vitamin C serum might be used to correct dark spots followed by a moisturizer for added hydration. The same goes for layering the Hair Alchemy Fortifying Treatment Serum with any Oribe prep and/or styling product to achieve the best results for your hair type and texture.