Gold Lust Collection

Gold Lust Shampoo & Conditioner
91% saw an improvement in the appearance of their hair*
82% felt damaged ends were more reinforced and sealed*

Gold Lust Nourishing Hair Oil
Hair is 2x softer and more manageable**
Hair is protected from frizz up to 72 hours**

"*Based on a 7-day consumer panel survey of 101 women.

**Based on clinical tests conducted on human hair against a control group.

For our Holiday 2024 Collection, we partnered with Kenyan artist, Thandiwe Muriu, to present a bold expression of beauty through bespoke textiles, hand-crafted upcycled accessories, contemporary photography, and hair styled by talented Oribe hair artists.  

Muriu’s artistic vision—deeply rooted in her African heritage—embodies the jubilant spirit of community and togetherness, with this year’s artwork encapsulating the timeless African proverb:

“When your sister does your hair, you do not need a mirror.”