HAIR ALCHEMY

Nourish. Fortify. Transform.

Our transformative Hair Alchemy Collection blends ancient superfoods and phyto-technology to banish breakage and strengthen hair from the inside out—renewing weak, fragile strands to their strongest state.

DISCOVER THE REGIMEN THAT'S CLINICALLY PROVEN TO REDUCE BREAKAGE

Our best-selling Hair Alchemy Resilience Shampoo & Conditioner, Strengthening Masque, Fortifying Treatment Serum, and new Heatless Styling Balm are designed to shield, fortify, and nourish fragile hair. The innovative formulas feature a Curative Blend of chia seed (named for the Mayan word for strength), plant-based protein, and bio-fermented bamboo leaf that penetrates the hair cortex to build strength from within while forming a protective scaffold around each strand, preventing breakage and encouraging length over time.

Collection Benefits

  • Reinforces and strengthens fragile hair
  • Hydrates strands, locks in moisture
  • Forms a scaffold around each hair fiber
  • Prevents breakage and encourages length over time
  • Improves the tensile strength and elasticity of each hair strand

Discover the Collection

Hair Alchemy

Heatless Styling Balm

Style au naturel.

This lightweight balm, formulated for fine-to-medium strands, defines heatless styles and air-dried waves alike. Our Curative Blend strengthens fragile hair while fermented yerba mate extract adds a healthy, glossy shine.

Hair is left fortified, frizz-free, and touchably soft.

SHOP NOW

Hair Alchemy

Resilience Shampoo

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser.

Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands.

A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Hair is 2.9x more elastic and 133% stronger*​

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

SHOP NOW

Hair Alchemy

Resilience Conditioner

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy.

Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein creates a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and increase elasticity.

The result: smooth, strong, ultra-resilient hair.

Hair is 2.9x more elastic and 133% stronger*​

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

Hair Alchemy

Fortifying Treatment Serum

This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands.

The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length.

Discover hair’s ultimate strength.

Hair is 2.9x more elastic and 133% stronger*

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

SHOP NOW

Hair Alchemy

Strengthening Masque

Replenish and strengthen fragile strands with this buttery soft, silicone-free treatment masque.

Intense hydration restores elasticity to brittle locks which helps prevent breakage, allowing hair to grow longer. Moisture-magnifying shea butter and yacón root quench and nourish weak hair, while our Curative Blend goes deep within the cortex to strengthen strands from the inside out.

Recharge with the ultimate treatment for longer and stronger hair.

3x reduction in breakage after just one use**

**Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.

SHOP NOW

Hair Alchemy

Discovery Collection

Reveal hair’s supernatural strength with the Hair Alchemy Collection.

The Resilience Shampoo and Conditioner strengthen fragile strands from the inside out, while delivering a surge of moisture to replenish elasticity. The Fortifying Treatment Serum shields and reinforces fragile hair, preventing breakage and encouraging length.

This set includes:

  • Hair Alchemy Shampoo (Travel, 75 mL)
  • Hair Alchemy Conditioner (Travel, 75 mL)
  • Hair Alchemy Serum (Travel, 50 mL)

SHOP NOW

Frequently Asked Questions

Wie ist die Haarstruktur aufgebaut?

Hair is made up of three layers, the outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle is made up of overlapping cells, and its main function is to protect the inner layers from damage. Healthy hair typically has a smooth and uniform cuticle layer that imparts shine and helps lock in moisture. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. The health of your cortex is critical to hair strength and depends on the integrity of the cuticle protecting it. Therefore, it is important to strengthen strands at each layer.

What factors cause hair breakage?

Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow. These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care is necessary to keep hair strong and resilient. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place.

What is the Plant-Based Protein in the Curative Blend?

The Plant-Based Protein in the Curative Blend is a vegetable protein derived from potatoes. This ingredient penetrates the hair cortex to build strength from within while forming a protective scaffolding around strands.

How long does it take to see results?

A clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum showed a 3x reduction in hair breakage after just one use.​* In a consumer-panel survey of 106 women using Hair Alchemy Resilience Shampoo, Conditioner, and Fortifying Treatment Serum, 81% felt their hair was more fortified after just one use. After one week, 87% of these panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.

*Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.

How do the formulas work?

Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo Leaf form a protective veil around hair to strengthen and provide slip to reduce friction.

How does the Multi-Action Hyaluronic Acid Complex work?

Our Multi-Action Hyaluronic Acid Complex contains four different types of sodium hyaluronate, a derivative of hyaluronic acid. These four different types of sodium hyaluronate contain different molecular weights. The smaller molecules penetrates the inner structure of strands while larger molecules create a veil on the outer cuticle to lock in moisture.

Do you have to use all of the products together?

For best results, we recommend following a complete Hair Alchemy regimen. The Masque can be used as an intensive weekly treatment for fine to medium hair, or regularly in place of conditioner for especially dry or highly-textured hair. You may layer any additional products into your routine based on your specific hair needs. Will I still see a result if I use the serum alone? You can see results from using the serum alone; however, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.

Can the Hair Alchemy Fortifying Treatment Serum be layered with other products?

Yes, the Hair Alchemy Fortifying Treatment Serum is a targeted strengthening treatment and can be layered with other products based on your hair needs. Think of it like a targeted skincare treatment. For example, in skincare, a vitamin C serum might be used to correct dark spots followed by a moisturizer for added hydration. The same goes for layering the Hair Alchemy Fortifying Treatment Serum with any Oribe prep and/or styling product to achieve the best results for your hair type and texture.