Bright Blonde Essential Priming Serum

Bright Blonde

Regular Price 48,00 €
Base Price 480,00 € per L
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An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 232°C. Hair is left restored, touchably soft and lit from within.

  • Brightens, tones and eliminates brassiness
  • Provides 232°C heat protection
  • Helps to repair and strengthen over-processed, brittle hair
  • Replenishes lost moisture to hydrate and restore softness to dry hair
  • Smoothes the cuticle and helps to improve elasticity
  • Enhances vibrancy for healthier looking hair

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Work through damp hair before styling to protect, tone and hydrate.

Light blonde hair


Oribe Signature Complex

Watermelon, Lychee and Edelweiss Flower defend hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Brightening Complex

Lemon, Ginger Root and Chamomile Extracts optimize shade, tonality and luminosity.

Violet and Reflective Pearlized Pigments

Correct brassiness, tone highlights and impart luminescent brightness and shine.

Sodium Hyaluronate

Absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.

Lavender Flower Extract

Helps nourish damaged and brittle hair while conditioning and adding shine.

Prickly Pear Fruit Extract

Smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.

Sweet Violet Flower

Extract replenishes lost moisture to hydrate and condition.

bright blonde essential priming serum

Customer Reviews

Based on 5 reviews
Keeps my blonde shiny!

I am obsessed with the Bright Blonde collection! I have it all! I use the Bright Blonde shampoo and conditioner daily. These products allow me to extend my blonde highlights longer and it keeps the color beautiful. I use the Priming Serum every few days for softness and toning.

B. Brown

This took away all of the brassiness in my hair after only two uses. I use it before the lightening spray and my hair feels healthier after lightening it than before. I am hooked!

Silver Girl
Makes my silver hair look like platinum blonde

I allowed my natural color to come in, as I anticipated it would be pretty with my very fair skin and blue-green eyes (I am a cool winter season). I read someone's comment before this product debuted that the bright blonde products kept her gray hair from turning yellow, though I never had that problem. The issue I have for my high volume, fine, curly/wavy hair is dryness. This product illuminates my hair with highlights and gives it a platinum look, as well as keeping it moisturized (I use the cleansing creme). My hair is as beautiful today (thanks to Oribe) as it was when I was a little girl, and I am in my 60's.

Huge difference

I walked into my salon for my 5 week root touch up and my stylist said "Wow! Your color still looks great-so shiny and vibrant. What are you using???" Need I say more. I love this product.

Amazing products

My hair is transformed, the blonde is much more brilliant and beautiful, I have more volume than before and hair feels thicker and healthier. awesome!