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Get the Look: Look More Campaign

More Texture. More Volume. More Iconic.

NEW YORK CITY (JULY 2025) –This summer Oribe unveils its latest campaign in honor of its iconic Dry Texturizing Spray: Look More. The campaign is inspired by co-founder and brand namesake Oribe Canales’ renegade desire to push boundaries, embrace drama, and captivate with unapologetic style. Endlessly inspired by Canales, Oribe Global Principal Artist Mandee Tauber created hair for the “Look More” campaign that nods to the era with styles that celebrate empowered femininity with effortless polish.

“The hair is all about volume, natural movement, and seductive texture, with a lived-in finish that embodies strength, style, and confidence,” said Tauber. The brand’s iconic Dry Texturizing Spray was integral in creating the fashion-forward looks of the campaign. Since its introduction in 2010, “Dry” has solidified its status as a cult classic in the beauty industry. The first-of-its-kind styler quickly became one of Oribe’s best-sellers. Boasting awards from top publications across the globe, the revolutionary spray is recognized internationally as a gamechanger in the hair care category. The “Look More” campaign can be seen on Oribe’s flagship direct to consumer website, Oribe.com, and on Oribe’s social channels.

the BENEFITS

A revolutionary (invisible) dry spray for incredible volume

Absorbs oil at the roots without powdery residue to extend time between washes

Builds in rough-luxe texture and Volume.

more TEXTURE

Giving an effortlessly tousled, irresistibly sultry, and undeniably iconic look.

more VOLUME

Delivering weightless density, invisible lift, full-bodied, elevated and voluminous hold.

more ICONIC

Effortlessly creating a confident allure, for glamorous looks with unprecedented magnetism

Dry Texturizing being sprayed into models hair

From Cindy Crawford to Linda Evangelista, styling icon Oribe Canales defined the signature volume and glamour that became synonymous with 90s supermodel hair. Take a peek behind the scenes where Oribe Global Principal Artist Mandee Tauber interprets Canales’s timeless creations for the present day.

GET THE LOOK:

Undone Waves

MORE TEXTURE. MORE VOLUME. MORE CONFIDENCE.

STEP 1: On damp hair, apply Maximista Thickening Spray from roots to mid-lengths.

STEP 2: Diffuse hair to enhance natural texture.

STEP 3: Use a twisted barrel technique on small sections to define and build wave.

STEP 4: Finish with a generous layer of DryTexturizing Spray for separation and hold.